TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Possessives with TM symbols From:"Susan W. Gallagher" <sgallagher -at- STARBASECORP -dot- COM> Date:Thu, 4 May 1995 12:21:54 -0700
> I need to find a source (or at least a well-reasoned opinion) on where to
> place the 's in relation to the TM on a trademarked name. (Sorry, I don't
> seem to be able to superscript in this editor.) Is it TM's or 'sTM? Any
> ideas?
> If you respond to the list, please also copy me at bjrwriter -at- aol -dot- com -dot-
> Thanks!
> -- Jean Richardson
Jean!!!
The answer is *nowhere*!!!!! Your trademark is a very
special thing and to safeguard it, you should *never*
use the possessive form. This from the US Gov't booklet
on the care of trademarks. Reword your text so that you
don't use the possessive form of the trademark.
Sue Gallagher
StarBase Corp, Irvine CA
sgallagher -at- starbasecorp -dot- com
