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> I am curious. Should technical writers, whose normal responsibilities
> are within an IS organization, take offense when asked to write or edit
> marketing type articles and brochures? Is it proper that writers say,
> "I'm a technical writer and only write user manuals! I can't write
> maketing material."
Phil,
It depends. Do you feel you have a flair for marketing? Your answer seems to be "No."
I have seen a lot of material about "Marketing Communication", or marcom for short (I
think), lately in STC publications. Seems that it's another direction some technical
writers are taking.
Where I work, the Sales/Marketing people WRITE their materials, but occasionally ask me
(as well as various mid-level managers) to review it and make comments/changes. I
usually limit my contributions to editing for clarity, paralellism, etc., but I have
been known to make a few content-related suggestions.
Good luck.
--
Kim Keegan aka keegan -at- explorers -dot- com
Visit my homepage at http://www2.explorers.com/~keegan/
"Take all your troubles, put them in a common file,
Light a fire with reason, watch it rise..." - from "Litany (Life Goes On)" by
Guadalcanal Diary
