Cost for a CD?

[geoff-h -at- MTL -dot- FERIC -dot- CA]

 June Kittlitz wondered what to charge for a CD of docs
 shipped along with the printed documentation. June, a CD
 costs about $2 (retail) to produce in quantity, and
 probably less if you're doing thousands. Since you've
 already paid the price to make the CDs for your in-house
 staff, cost recovery and making a profit needn't enter into
 the calculations. (Your managers may disagree and want to
 turn the CD into a profit-making device. That's a valid
 viewpoint, particularly if you're a small company... you
 need to pad your profit margins to get you through the lean
 times.) As a customer, I'd have serious qualms about paying
 more than the reproduction and packaging cost. That being
 said, can you think of this as a cheap way to buy customer
 goodwill, or are you being driven by the bottom line?

 --Geoff Hart     @8^{)}     geoff-h -at- mtl -dot- feric -dot- ca
 Disclaimer: Speaking for myself, not FERIC.

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