"Lite" products

[geoff-h -at- MTL -dot- FERIC -dot- CA]

 Tina Cipolla wondered how to name a simplified consumer
 version of her company's product given that the developers
 refuse to use "lite". One solution is to simply keep the
 name the same for your home users (which lets you benefit
 from existing name recognition) and add "Pro" or
 "Professional Edition" or "Deluxe Edition" or "Expert
 Edition" (etc. etc.) to the developer's version (which lets
 you pamper their egos by telling them they're more advanced
 than the home users). It's clear and concise, it's a
 standard practice (cf. Microsoft), and it has no obvious
 negatives I can think of.

 You could also get into "image games", but I'm not so fond
 of this. A typical image game would be to call your home
 version "Chevrolet" and the deluxe version "BMW", or
 "Drizzle" vs. "Thunderstorm", or "Kittycat" vs. "Maneating
 Tiger" etc. (i.e., a small, mild version, and a large,
 powerful version). I'm not keen on this approach because
 even though it's more picturesque, the names don't
 associate obviously with what the product does, and it's a
 tad cutesy, even if you use more realistic examples for the
 names.

 --Geoff Hart     @8^{)}     geoff-h -at- mtl -dot- feric -dot- ca
 Disclaimer: Speaking for myself, not FERIC.

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