TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Is there a name for these? From:"Kristine J. Olberg" <kjolberg -at- IX -dot- NETCOM -dot- COM> Date:Wed, 23 Apr 1997 19:17:10 -0500
----------
> From: Debbie Molinaro <debbiem -at- UCS -dot- NET>
> Is there a word to describe trade names that have become standards?
>
> For example, Kleenex, Coke, Aspirin, Xerox are often used to describe
I believe they're called "brand names." The items you mention are
trademarks owned by their respective companies. You should not use them in
a generic sense but as adjectives (as pointed out by Dave Whelan).
Regards...Kris
----------------------------------
kris -at- olberg -dot- com
kolberg -at- actamed -dot- com
TECHWR-L (Technical Communication) List Information: To send a message
to 2500+ readers, e-mail to TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU -dot- Send commands
to LISTSERV -at- LISTSERV -dot- OKSTATE -dot- EDU (e.g. HELP or SIGNOFF TECHWR-L).
Search the archives at http://www.documentation.com/ or search and
browse the archives at http://listserv.okstate.edu/archives/techwr-l.html