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I would think that asking for a clearer definition of "human interest"
would be well within reason since we can most easily give our "customer"
(or would be employer) what they want if they tell us what that is.
Failing that, I would use second person, informal voice in the documentation
and informal voice and a "hook" in the press release. (A hook, as you know,
is an opening sentence, often a question, that "hooks" the readers' attention
and invites them to read on.)
hth
Misti Tucker
Technical Communication mta -at- cyberspace -dot- org (h)
& Help System Design mtucker2 -at- e-mail -dot- com (w)
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