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Subject:Re: Human Interest From:barryk -at- MDHOST -dot- CSE -dot- TEK -dot- COM Date:Fri, 20 Jun 1997 11:00:09 -0700
On Fri, 20 Jun 1997, Michael Clark wrote:
>
> So my question is, how do I add human interest to my writing style when
> it comes to the press release and the documentation?
>
Greetings Michael,
Keep in mind that a press release is MarCom (Marketing Communications)
stuff, not technical writing.
In a press release, you get to put on you *creative* hat.
A press release needs some flash to catch a readers eye. A press release
touts and talks up a product. It needs a certian amount of "Eye Candy".
So be creative! Have fun!
Regards,
Barry Kieffer
Technical Writer
Tektronix, Inc.
My views? Tektronix does not care!
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