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Subject:Re: Zip a proper noun? From:David Girardot <dmgirard -at- CORNETLTD -dot- COM> Date:Thu, 13 Nov 1997 12:26:49 -0500
>Gee. Not two seconds ago, I responded to a similar question on CE-L.
>
>If you're referring to those removable 100 MB disks, then Zip, being
>trademarked as such, should be capitalized.
I understand that most companies would prefer you mention their brand names
along with a generic identifier and the appropriate mark -- e.g. Zip(tm)
disk, Kleenex(tm) tissue, etc.
I've seen this directive in mainstream writing trade magazines, but I would
assume it would hold true with technical writing as well.
