TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: A direct attack on TW? -Reply From:Tracy Boyington <tracy_boyington -at- OKVOTECH -dot- ORG> Date:Thu, 23 Jul 1998 15:40:09 -0500
> Even McDonald=27s and Burger King don=27t openly use the other franchise
> s name in their advertising...
Sure they do. Someone's ad says "the taste that beat the Whopper." A
Pepsi ad shows the Coke employee sneaking a Pepsi. It didn't happen 25
years ago, but they do it all the time now. As long as you're telling
the truth, you can use the competitor's product in your ad.
But what I'm thinking is... this other company's product is so complex
it needs its own special *keyboard*??? Sounds a little inconvenient to
me. Anyone else? Would the rest of the world prefer a special keyboard
to a 50-page manual? Would the rest of techwr-l even prefer it?
