TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: (r) vs. (TM) From:"Linda K. Sherman" <linsherm -at- GTE -dot- NET> Date:Thu, 13 Aug 1998 11:37:08 -0400
Tom Herme wrote:
>
> So then, do these "TMs" and "Rs" expire as copyrights do? If so, when?
I'm not an expert on this; I only know this from having spent some time
at the library a few years ago doing research on the subject because the
company I worked for was thinking about registering a trademark and
couldn't afford a huge lawyer's bill. However, I believe you can only
lose a trademark if
(a) someone else can prove prior claim to the trademark--OR,
(b) someone can prove that the term never qualified as a trademark
because it is "plain English"--for example, "For Dummies" is one that is
often cited as being indefensible, should anyone ever seriously
challenge it--OR,
(c) the word has become so widely used as a generic that the trademark
has lost its identification with your product. "Bufferin" is a famous
example.
I believe the U.S. Government has a web page somewhere that explains a
lot of this stuff, but I was unable to locate it with a quick search.
Perhaps someone else knows where it is.