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Subject:Re: Name, name, who's got a name From:Barry Kieffer <barry -dot- kieffer -at- EXGATE -dot- TEK -dot- COM> Date:Thu, 29 Oct 1998 11:01:21 -0800
Lorin wrote:
> We have been looking for a name for our Human Resources/Payroll product
> for quite some time now. We have come up with a few names, but nothing
> has really caught our fancy.
>
> Name suggestions would be
> appreciated. As the TW for the company, all eyes seem to be on me for an
> answer to this.
>
How about: PayTheDude/Man
Me thinks this should be a marketing issue, not a technical writer issue.
As a TW, I document the stuff, not name it.
Many TW (like me) are like Joe Friday - Just the facts.
It would take sleep depravation and massive amounts of caffeine in order to
turn some of the TWs I know into marketers.
I could never see myself jumping onto the conference table screaming:
"PayTheDude/Man - That's the name!!"
"Market Differentiation!"
"Team! Team!"
Let the marketers play the name game. For me, I'll make the name an inline
component so I can easily change it a few dozen times at the marketers whim.
