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Betsy Maaks
reply to: bmaaks -at- tellabs -dot- com
--------------------------------
Mike wrote:
Date: Wed, 18 Nov 1998 12:07:05 -0800
From: Mike Christie <Michael_C2 -at- VERIFONE -dot- COM>
Subject: Trademarks as Nouns
This one has been bothering me for a while now.
People in our field generally know that, to quote the International
Trademark Association (INTA),
"Trademarks Are Proper Adjectives and Should Be Followed By Generic
Terms."
KLEENEX tissues
"Life Savers" candy
Kodak cameras
However, a previous manager of mine insisted that a trademark must
always be
used as an adjective, and never as a noun, in each and every occurrence
in a
user guide.
<snip>
Mike
