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I am a former director of International Marketing with a fortune 100
computer manufacturing firm. One of the most significant factors in the
success of any global marketing strategy is to always consider the cultural
and language needs of each market. Only by communicating in the language
of the market will your company be taken seriously.
With the increase requirements of the EC regarding CE Marking, and other
product specific directives, the option to display the "ugly american"
syndrome is no longer available. There are many good international
consulting firms, large and small, willing to advice growing companies on
globalization issues.
I would appreciate every technical writer to always consider the
international community when doing their work. It is very frustrating to
companies like ours who have to translate American idioms for foreign
markets.
Regards,
Bob Sansing, President
Worldwide Translations, Inc.
