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Subject:Re: Descriptive line definition From:David Marcus <dmarcus -at- GMTCORP -dot- COM> Date:Wed, 10 Feb 1999 09:00:13 -0500
Slogan?
(Credo?)
> -----Original Message-----
> From: Brian Doonan [mailto:bdoonan -at- CORECO -dot- COM]
> I was asked by one of my co-workers the name of the
> descriptive line that
> one sees just under the company logo, usually on marketing
> pamphlets. For
> example:
>
> Microsnot
> The world leader in bad tech support
>
> It is this line (The world lea...) that I need a name for.
> Personally, I
> would be surprised if it had a name. It's probably one of those things
> which are nameless, like the plastic on a shoelace (and now
> that I said
> this I'm sure someone is going to come up with a name for the
> plastic part
> of a shoe lace).
>
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