TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Company Slogans From:avigail <avigail -at- EXLIBRIS -dot- CO -dot- IL> Date:Tue, 16 Mar 1999 08:24:26 +0200
Dear List,
I am new to this list. Nevertheless, i have some experience with slogan writing.
I identify key words that express the feelings the company wants to put across.
Then I look for word that rhyme with them. I work up suggestions for slogans
using the words that rhyme or sound pleasing together.
William Marin wrote:
> Dear List,
>
> I'm trying to come up with a catchy slogan for a computer company that I'm
> creating as a university project. The company specializes in training
> customers with regard to the ins & outs of what makes a computer work and not
> just sales.
>
> I'm having some problems in thinking something up. Someone told me that a
> slogan should be something that can be visualized and should represent your
> company. Someone else told me if you had a paragraph about the company, you
> should keep breaking it down until you have around seven words. What's left
> is the slogan.
>
> Does anyone have a tricks of the trade. Isn't this the copywriters
> thing...think up slogans and headlines? Is there any website that speaks
> about creating a slogan? Anyone response would be appreciated. Thanks in
> advance...
>
> William Marin
>
> From ??? -at- ??? Sun Jan 00 00:00:00 0000==