Marketing differentiator and attention to detail

Subject: Marketing differentiator and attention to detail
From: "Thiessen, Christopher E" <Christopher -dot- E -dot- Thiessen -at- CERIDIAN -dot- COM>
Date: Fri, 4 Jun 1999 14:01:19 -0400

Certainly there are management ogres who make vile and capricious
decisions about whether to hire someone based on color of eyes,
length of hair, or the absence or presence of a thank you note. No
doubt.

But when confronted with a large number of good candidates for
a limited number of positions, even if you are far and away the most
qualified, most handsome/pretty, tallest, shortest, or whatever, what
you want most is a marketing differentiator that sets you apart from
the crowd. The handwritten thank you note (or even its poor cousin,
the thank you email) may be sufficient to mark you as attentive to
the smallest detail.

As for the "gee, I mailed it on a Thursday but the mailroom was
backed up after the holiday weekend" excuse: seems you were
willing to drive over for the interview. Would it not be worth your
while/wile to hand-deliver the thank you note? Again, attention to
detail.

Ah, this is all too much work anyway. Simply trust to luck.

Chris Thiessen
christopher -dot- e -dot- thiessen -at- ceridian -dot- com


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