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If programers could build intuitive products, then there wouldn't be so much
documentation to write. Given that they can't build intuitive products,
because their focus is not on what the user does, how can you expect to
write documentation that isn't technology, solution, or feature focused.
Yes, you can teach them to write. They already write. You can get them to
create something that looks like a user manual, and it can be better than
some user manuals already in use, but changing their mindset is well .... So
focus on the mindset not the mechanics.