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Christine Pellar-Kosbar asked:
"Has anyone else noticed this phenomenon: on web pages, and now even on
signs, I find myself disregarding anything too flashy as an "ad." I don't
even read it. Sometimes it turns out to be important information."
At a seminar on usability, the speaker reported on a one-page sheet of
hardware installation instructions that was too good looking. Users thought
it was another advertising piece and pitched it in the trash. The phenomenon
is not limited to the Web.