TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Marketing blocks and fish From:PHILA -at- MAIL -dot- VIPS -dot- COM Date:Wed, 18 Aug 1999 10:30:37 -0400
Photographer Richard Kirstel, when he was teaching at the Maryland Institute
of Art, used to say: "If you photograph a living room decorated in the
latest style, you'll have a pretty picture...and nobody will look twice at
it. Now if you put a 15-foot mackerel on the coffee table...then you'll have
a photograph worth looking at."
The amount of attention an image garners doesn't depend on its flashiness;
it all depends, as you might say, on the fish, the psychological hook. A
Mary Cassatt painting in a birthing center might not fix my attention; a
photograph of Judy Chicago's "The Dinner Party" probably would. By the same
token, a screaming neon poster would probably turn me off, but Peter
Newman's upside-down poster...now that's a fish all by itself.
Phila
Philomena Hoopes
Phila -at- vips -dot- com
VIPS Healthcare Information Solutions
(410) 832-8330 ext 845
