Re: the Web....or web....

[Mark Levinson <MarkL -at- gilian -dot- com>]

The way I see it, the World Wide Web is a web, just as the Ford
Motor Company is a company.  The proper noun refers to an instance
of the common noun.  

If the context is clear, you can use the common noun in its own
right, without considering it a contraction of the proper noun;
and in such a case, I see no reason to capitalize it.  "My
whole family used to work for Ford, but my brother quit the 
company and moved to Texas."  "The World Wide Web makes a huge
amount of music available, but much of it is on the web 
illegally."

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