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Subject:RE: Web Publication Rights From:"Beth Weise Moeller" <beth -at- imediaconsult -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Thu, 21 Dec 2000 11:51:12 -0500
> -----Original Message-----
> From: bounce-techwr-l-9411 -at- lists -dot- raycomm -dot- com
> [mailto:bounce-techwr-l-9411 -at- lists -dot- raycomm -dot- com]On Behalf Of H.Durstling
> Sent: Wednesday, December 20, 2000 2:55 PM
> To: TECHWR-L
> Subject: Web Publication Rights
>
> These maps turned out to be quite popular. A regional tourism promotion
> authority bought the single-use print rights to half a dozen of them, and
> commissioned several more. Again, print only, for single use.
>
> Now they want to put them up on their tourism promotion web site, and are
> asking what would be my charge for the web rights. And that's where I'm
> completely at sea. Haven't even the foggiest notion.
>
> Have any list members run into a similar conundrum? Any suggestions what
> might be a reasonable charge or price range? Just to recap, the originals
> were full magazine page in size, hand-lettered, with hand-drawn
> maps, a few with original sketches, text on average say 500 words.
I'm speaking as a web designer. One of my clients wanted to use a popular
historical photograph of the region that had been published many places. We
contacted the Historical Society and were told that print publication rights
were $100 per use. But, the web is a little different and they settled on
$150 to use it on my client's web site as long as the attribution was
prominently included and they approved the graphic before going online.
Therefore, we included the attribution in the graphic file itself and they
approved the graphic.
Another thing for you to look into is digital watermarking. We use Digimarc
(http://www.digimarc.com) and their spidering service for one of my other
clients. For under 100 images, you can get a free watermarking ID and the
spidering service costs $49 per year. They basically spider the web to see
where your images appear. You can then check to make sure that they are not
being "borrowed" by anyone else. While watermarking is not foolproof, it is
another step to help keep track of your images.
Whatever you do, spell everything out in writing--including terms of use,
making sure you are the attributed artist and right of approval before any
edited version go online.
Good luck.
Beth
---------------------------------
Beth Weise Moeller, Owner
Interactive Media Consulting, LLC
beth -at- imediaconsult -dot- com http://www.imediaconsult.com
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