Re: What would you call...?

[Sabahat Ashraf <sabahat -at- viragelogic -dot- com>]

Press Kit? Identity Kit? Corporate Profile?

Gordon Graham wrote:
> 
> What would you call... the CD I'm working on for a client to contain all the
> following:
> 
> * company mission statement
> * 25- 50- and 100-word blurbs about the company and its products
> * beauty shots of each product
> * list of corporate milestones
> * updated statistics on installed base in various countries
> * management biographies with photos
> * standard corporate PowerPoint presentation
> * standard company logos
> * sample renderings prepared with the client's design software
> * addresses and contact names of company offices, subsidiaries and key
> partners
> * how-to instructions for using all these materials
> 
> "Corporate blurbs" doesn't quite do it for me. We thought of "Bible" but
> that seems a bit off. "Bumf" and "spiel" are  too derogatory. "Company
> backgrounder" is getting there. Any other thoughts?
> 
> Thank you for your inspirations!
> 
> ==============================
>  Gordon Graham, partner
>  Gordon & Gordon
> ---------------------------------------
>  For a preview of our fall workshops,
>  see http://www.gordonandgordon.com
> ==============================

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