RE: What would you call...?

["Maggie Secara" <maggiros2 -at- home -dot- com>]

Company profile?

Maggie Secara
    maggiros2 -at- home -dot- com

~Every form of refuge has its price.

Gordon asked:
> What would you call... the CD I'm working on for a client to contain all the
> following:
>
> * company mission statement
> * 25- 50- and 100-word blurbs about the company and its products
> * beauty shots of each product
> * list of corporate milestones
> * updated statistics on installed base in various countries
> * management biographies with photos
> * standard corporate PowerPoint presentation
> * standard company logos
> * sample renderings prepared with the client's design software
> * addresses and contact names of company offices, subsidiaries and key
> partners
> * how-to instructions for using all these materials
>
> "Corporate blurbs" doesn't quite do it for me. We thought of "Bible" but  that
seems a bit off. "Bumf" and "spiel" are  too derogatory. "Company backgrounder"
is getting there. Any other thoughts?
>
> Thank you for your inspirations!
>
>



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