RE: What would you call...?

["Swallow, William" <WSwallow -at- courion -dot- com>]

Corporate e-swag. ;)

-----Original Message-----
What would you call... the CD I'm working on for a client to contain all
the
following:

* company mission statement
* 25- 50- and 100-word blurbs about the company and its products
* beauty shots of each product
* list of corporate milestones
* updated statistics on installed base in various countries
* management biographies with photos
* standard corporate PowerPoint presentation
* standard company logos
* sample renderings prepared with the client's design software
* addresses and contact names of company offices, subsidiaries and key
partners
* how-to instructions for using all these materials

"Corporate blurbs" doesn't quite do it for me. We thought of "Bible" but
that seems a bit off. "Bumf" and "spiel" are  too derogatory. "Company
backgrounder" is getting there. Any other thoughts?

Thank you for your inspirations!

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