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Subject:RE: What would you call...? From:John Posada <jposada01 -at- yahoo -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Wed, 19 Sep 2001 10:45:46 -0700 (PDT)
I don't know if this would be the "published" term, but if I was
calling the company to request any of that type of information, I'd
be asking for "marketing collateral"
> What would you call... the CD I'm working on for a client to
> contain all the following:
>
> * company mission statement
> * 25- 50- and 100-word blurbs about the company and its products
> * beauty shots of each product
> * list of corporate milestones
> * updated statistics on installed base in various countries
> * management biographies with photos
> * standard corporate PowerPoint presentation
> * standard company logos
> * sample renderings prepared with the client's design software
> * addresses and contact names of company offices, subsidiaries and
> key
> partners
> * how-to instructions for using all these materials
>
> "Corporate blurbs" doesn't quite do it for me. We thought of
> "Bible" but
> that seems a bit off. "Bumf" and "spiel" are too derogatory.
> "Company
> backgrounder" is getting there. Any other thoughts?
A landmark hotel, one of America's most beautiful cities, and
three and a half days of immersion in the state of the art:
IPCC 01, Oct. 24-27 in Santa Fe. http://ieeepcs.org/2001/
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