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Subject:RE: Handling software titles in text and a funny From:"Lisa Wright" <liwright -at- earthlink -dot- net> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Thu, 13 Dec 2001 07:34:13 -0800
Um, does the marketing person run around italicizing the words
Kleenex(r) and Disneyland(r)?
Tell the marketing person software is a product, typically the names of
specific products are trademarks, and send her back to "Branding 101."
Refer to the product by the appropriate trademark, e.g., Adobe(r)
Acrobat(r), or (as seen here yesterday) Microsoft(r) Windows(r). The
marketing person gets a bit of a break if she knows what "(r)" and "(c)"
stand for.
Lisa Wright
(Who typically doesn't have issues with marketing but this is just
dumb.)
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