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A week or so ago, in a discussion about counting or not counting pages, I used the term tip-in. In response to a question, I defined it, and I described the practice of making art prints on glossy paper, then glueing them onto a page, a practice we used to see a lot of in coffee table art books. I said that we hardly ever see that done anymore.
Well, what should arrive in today's mail, but a promotional self-mailer for a new color printer. Lo and behold! I unfolded it, and there was a less-than-page-size sample print from the printer in question, _tipped in_ on one of the panels. (In other words, the mailer itself was printed on a press, but the sample was printed on the new printer being promoted.)
As I said, we don't see it often these days, but the technique lives on.
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