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Re: Tech writing vs. marketing writing, was: Re: Having a killer resume

Subject: Re: Tech writing vs. marketing writing, was: Re: Having a killer resume
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 02 Oct 2002 14:40:58 -0700


David Neeley wrote:


I submit that anyone who writes such obvious "sales
pizazz" is likely not an effective marketing
communicator. However, the bulk of people looking to
buy or use a technical product are only secondarily
looking for technical details.


David:

I'm not sure what you're disagreeing with. I don't disagree with anything you say, and don't see how it counters anything I said.

Perhaps you are referring to "sales pizazz" and lumping that in with explaining benefits? If so, I should explain that what I meant by "sales pizazz" is language that is vague,over-promising, or misleading. Often, buzz words and jargon are part of it, but not always.I'm not sure if that's what the original poster had in mind, but that's how I took his comment.

To my way of thinking, benefits are the last part of marketing that should have "sales pizazz." In high-tech, you're dealing with knowledgable people. They're capable of checking your claims, and some of them will. Even worse,some will let the company know, as well as their colleagues. If the benefits you describe are not easily provable or documentable, then you discredit your company.

If that's not what you were referring to, could you elaborate? Thanks!

--
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
http://members.axion.net/~bbyfield

"And it takes a stranger to understand,
What the wind says in a strange land,
And the wind says, "This year, next year ..."
-OysterBand



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Tech writing vs. marketing writing, was: Re: Having a killer resume: From: David Neeley

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