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Subject:RE: insure or ensure (was: RE: Warnings) From:John Posada <JPosada -at- book -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 1 Nov 2002 16:59:27 -0500
And your sales prevention department, aka Legal, should want all instances
of the word ensure to be "help to ensure..." because if you ensure anything
and it doesn't come to pass, it opens you to complications.
I was at a gig doing proposals and the marketing department liked to put
statements similar to "The xxx ensures that you will realize greater profit,
turnaround, etc..." and the legal department NEVER let than one get pass
them.
John Posada
Senior Technical Writer
Barnes&Noble.com
jposada -at- book -dot- com
212-414-6656
"Be accurate...the 4am wakeup call you prevent could be your manager's"
-----Original Message-----
From: LDurway -at- pav -dot- com [mailto:LDurway -at- pav -dot- com]
Sent: Friday, November 01, 2002 4:50 PM
To: TECHWR-L
Subject: insure or ensure (was: RE: Warnings)
JB Foster quotes his company's disclaimer:
> It is the responsibility of the end-user to insure
I believe that should be "ensure." "Insure" refers
only to the selling or buying of insurance policies.
"Ensure" means to make sure. Not the same as "assure,"
either, btw. You might mention this point to your lawyers.
Was it your lawyers who drafted that language in the
first place? Seems like the kind of distinction that they
would take very seriously.
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