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Although you may not be referring to a brand name, that's usually the kind
of proper name that appears in all lowercase.
If that's the case (hah! case! get it?), I encourage everyone to read the
piece "What's in a nAME(cq)?" by Bill Walsh of The Slot (www.theslot.com).
http://www.theslot.com/webnames.html
In fact, it's a pretty entertaining site anyhow and I'm sure that folk here
would enjoy it if they haven't been there before. Personally, I'm with
Bill--you want a logo, buy an ad.
L8er
M@
P.S. First post in about 3 years! How's _that_ for lurking?
Original Message:
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If I'm writing about something whose proper name is all lower case (or
begins with a lower case letter), I do my best to rewrite sentences so
that the proper name never appears as the first word. In fact, this is
what the Microsoft Manual of Style recommends (if you care):
Write sentences to avoid the use of a case-sensitive lowercase word at
the beginning
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