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Folks, I think you can make a case for lowercase. By now, going online
is about as commonplace as taking the train or the bus, and if I write
that "I'm taking the train home," I don't capitalize "train." Granted,
there was a time when the Internet was owned and operated by a small
enough and select enough group that it needed to be considered a
specific entity with a proper name -- and it is debatable whether that
time has passed. But I think that specific entity is in the process of
becoming a generic thing, if it hasn't already.
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