Re: using a slogan on a resume

Subject: Re: using a slogan on a resume
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 17 Jan 2003 11:52:21 -0800


Speaking about slogans reminds me of what I call "the giggle test" which is suitable for any type of marketing copy.

The test is simple: can you show the copy to your spouse or significant other and not have her (or him) start giggling uncontrollably or making snide comment.? If you can, then the copy's good. If you can't, it's a piece of empty hype and should be tossed.

You can substitute a friend, a parent, or anyone else who knows you well, and get an equally valid result. ;-)

--
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
http://members.axion.net/~bbyfield

"Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten."
-G. K. Chesterton.




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Follow-Ups:

References:
RE: using a slogan on a resume: From: Sella Rush
Re: using a slogan on a resume: From: Bruce Byfield

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