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Subject:Re: using a slogan on a resume From:Bruce Byfield <bbyfield -at- axionet -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 17 Jan 2003 11:52:21 -0800
Speaking about slogans reminds me of what I call "the giggle test" which
is suitable for any type of marketing copy.
The test is simple: can you show the copy to your spouse or significant
other and not have her (or him) start giggling uncontrollably or making
snide comment.? If you can, then the copy's good. If you can't, it's a
piece of empty hype and should be tossed.
You can substitute a friend, a parent, or anyone else who knows you
well, and get an equally valid result. ;-)
"Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten."
-G. K. Chesterton.
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