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Until recently I was the communications department for a small engineering firm. As such, I wrote both technical and marketing documents for them.
When I was writing marketing I always sat down with the salesmen. They knew our client/prospective client's needs and helped focus the document. We would try to identify problems that the c/pc might have and how our products would solve those problems. We would also stress the ease of use of our products.
HTH
Regards,
Gary G. Robinson
Technical Communications Consultant
Pillar Technology Group, LLC
www.pillartechnology.com
A customer who uses version 2 of our software called and said his
company might be interested in upgrading to version 3. He asked us to
send him some "product literature". We don't have any such thing, but
as I am a flexible technical writer, I have volunteered to create it.
I'd appreciate some advice from you more experienced marcomm writers on
such things as typical length, content organization, level of detail
expected - and anything else I need to know before getting started.
Our company creates warehouse management software, and the official
readers of the literature will be warehouse managers.
The unofficial readers will be potential new clients of mine. Once I
leave this current job (and that will be soon -- the company is not
healthy, no, not at all, the writing on the wall has begun to glow, and
drip blood) I'm hoping to make the big jump to freelancing.
Thanks!
Kirsten Zerbinis
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