RE: Please, advice on writing "product literature"

Subject: RE: Please, advice on writing "product literature"
From: "Lisa Wright" <liwright -at- earthlink -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 24 Mar 2003 15:20:05 -0800


One thing important to remember when targeting your prose is that you
are really writing to the *buyers* of the software, not necessarily the
people who will actually be using it. They are not always the same
thing.

Good luck!

Lisa

-----Original Message-----
From: bounce-techwr-l-53104 -at- lists -dot- raycomm -dot- com
[mailto:bounce-techwr-l-53104 -at- lists -dot- raycomm -dot- com] On Behalf Of Kirsten
Zerbinis
Sent: Monday, March 24, 2003 6:59 AM
To: TECHWR-L
Subject: Please, advice on writing "product literature"



A customer who uses version 2 of our software called and said his
company might be interested in upgrading to version 3. He asked us to
send him some "product literature". We don't have any such thing, but
as I am a flexible technical writer, I have volunteered to create it.

I'd appreciate some advice from you more experienced marcomm writers on
such things as typical length, content organization, level of detail
expected - and anything else I need to know before getting started.
Our company creates warehouse management software, and the official
readers of the literature will be warehouse managers.

The unofficial readers will be potential new clients of mine. Once I
leave this current job (and that will be soon -- the company is not
healthy, no, not at all, the writing on the wall has begun to glow, and
drip blood) I'm hoping to make the big jump to freelancing.

Thanks!
Kirsten Zerbinis


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References:
Please, advice on writing "product literature": From: Kirsten Zerbinis

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