Re: Free Online Seminar: Content Management Tools & Technologies

["Brian Das" <brian_das -at- hotmail -dot- com>]

 Scott Abel wrote:

"Although the seminar is sponsored by Documentum and Arbortext, the
presenter, Ann Rockley
and her firm, The Rockley Group (www.rockley.com), are vendor neutral."

I attended a Rockley "webinar" a few weeks ago, and ended up on Documentum's
mailing list and got a cold call from one of their sales reps. I appreciate
a good strategic alliance as much as anyone, but I don't think either
partner in such an alliance can claim neutrality.

Question: The Rockley material I've read doesn't make a strong business case
for implementing content management -- it's heavy on anecdote, but light on
analysis. Maybe I haven't read enough -- has anyone else had a different
experience?

Tip: Anyone exploring content management should read "What's your strategy
for managing knowledge?" (Hansen, Nohria, and Tierney) in the Harvard
Business Review on Organizational Learning, 2001.

Cheers,
Brian




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