For the Contractors: Are Google AdWords worth it?

["Darren Barefoot" <darren -at- capulet -dot- com>]

Hi,
I'm evaluating various online strategies to promote my new contracting
business, and am considering Google AdWords. I've used them before for
clients--and some ads did generate 4 - 5% clickthroughs (very good in
the advertising world). However, I was wondering if anybody had any
comments on how AdWords had work for them in a small business context.
Have you actually gotten any clients this way? 

Clearly some tech writers are buying into them. Try, for example, this
Google query on 'technical writer Vancouver':

http://www.google.ca/search?q=technical+writer+vancouver&btnG=Google+Sea
rch&hl=en&ie=UTF-8&oe=UTF-8&safe=off

or, heck, just 'technical documentation':

http://www.google.ca/search?hl=en&ie=UTF-8&oe=UTF-8&safe=off&q=technical
+documentation&btnG=Google+Search&meta=

Thanks. DB.

Darren Barefoot
Capulet Communications
Words. Words. Words.
http://www.capulet.com


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