Serif or san serif??

Subject: Serif or san serif??
From: "Hart, Geoff" <Geoff-H -at- MTL -dot- FERIC -dot- CA>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 18 Jun 2003 15:55:47 -0400


Ted Finch wondered: <<I am currently working on an online help system. In
school we talked about using serif fonts for text and san serif for heading,
etc. for looks and readability. I always thought that this carried over
to the e-text as well. I have been hearing that studies say that sanserif is
easier or better when looking at e-texts.>>

As soon as you hear the phrase "studies show", immediately put a hand on
your wallet and cover your groin. <g>

The studies I've read (gotcha!) suggest that with modern displays, there's
no practically significant difference in readability between serif and sans
serif--assuming you're not biasing the comparison by choosing the worst
serif and the best sans serif. Many other typographic factors are so much
more important that the serif vs. sans serif question becomes meaningless,
even if there's a statistically significant difference. Moreover,
typographic studies are enormously context-dependent, and are often so
narrowly controlled that they don't have broad implications; conversely, the
ones that aren't narrowly controlled are statistically meaningless in many
cases.

Conclusion: Pick whatever fonts you know the users of your help system can
see (e.g., standard Windows fonts) and spend your time worrying about issues
such as chunking, scanning, white space, cross-referencing, indexing, etc.

--Geoff Hart, geoff-h -at- mtl -dot- feric -dot- ca
Forest Engineering Research Institute of Canada
580 boul. St-Jean
Pointe-Claire, Que., H9R 3J9 Canada

"The opposite of a correct statement is a false statement. But the opposite
of a profound truth may well be another profound truth."--Niels Bohr,
physicist (1885-1962)

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