Re: Hi-tech babble baffles many

[Andrew Plato <gilliankitty -at- yahoo -dot- com>]

<dmbrown -at- brown-inc -dot- com> wrote ...

> That's precisely his point:  that people don't need (and apparently don't
want) to
>  know the technology behind products in order to buy them, and that companies

> would do well (as Adobe has apparently discovered) to tout their brand names 
> and the benefits of their products rather than the technologies that power
them.

This is true in the consumer market. 
Partially true in the commercial market. 
Totally untrue in the technical market.  

In other words, moms at home don't care one iota how iTwit works. 
Executives at a company purchasing 10,000 iTwits for their sales force, do
care, slightly.  
And engineers adapting iTwit for use on Mars care deeply how those technologies
work. 

As always - know thy market/audience.

Andrew Plato 

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