Re: Hi-tech babble baffles many

[dmbrown -at- brown-inc -dot- com]

Andrew Plato wrote:
> 
> ...moms at home don't care one iota how iTwit works.
> Executives at a company purchasing 10,000 iTwits for their 
> sales force, do care, slightly.
> And engineers adapting iTwit for use on Mars care deeply 
> how those technologies work.
> 
> As always - know thy market/audience.

Absolutely, and I assume that commercials on network television (depending on what's showing at the time, of course) are more likely to be aimed at moms and executives than at engineers (using your categories).

--David 
 
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