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Are any of you Marcomm folks on this list involved in writing and
distributing press releases?
If you are, is it kosher to send press kits to multiple people at a media
outlet, each with a PR tweaked for that recipient? For instance, say I
developed a new fast food restaurant, Oodles of Noodles, and I want to let
the local public radio station know about it. Can I send a PR/Press Kit to
the food show host, the business editor, the local human interest reporter,
etc.?
That seems like the ideal route to go, but I don't want to irritate people &
turn them off to the story idea. So I'm looking for info on the "Care and
Feeding of Media Professionals" from those of you who have done PR.
(FYI: I have not invented a new fast food restaurant. My local public radio
station happens to be the behemoth Minnesota Public Radio, but my question
holds true for other large media outlets as well.)
