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In general I'd say 'no', don't do it. Do a bit more research and find
out if there is a central pool of information that is held, so that
anybody can dip into it. Or, find out if one person receives press kits
and distributes the information to all potentially interested parties.
If you find out, or already know, that nobody in the behemoth speaks to
anybody else unless they really have to, then send one to each person,
but include a circulation list so that they know the other people have
it. The danger with this approach is that Everybody will think that
Somebody will do the story, but eventually you find out that Nobody did
it instead. If it's a first approach to the organisation and you don't
have any background with them I would suggest a follow up call to each
of the people, or perhaps even a pre-emptive call to find out if they
would be interested. It's still August, so you could get some good
coverage!
BTW, I wouldn't tweak the PR for each recipient, but perhaps a short
covering letter.
Good luck,
Ant
Ruth Lundquist wrote:
Are any of you Marcomm folks on this list involved in writing and
distributing press releases?
If you are, is it kosher to send press kits to multiple people at a media
outlet, each with a PR tweaked for that recipient? For instance, say I
developed a new fast food restaurant, Oodles of Noodles, and I want to let
the local public radio station know about it. Can I send a PR/Press Kit to
the food show host, the business editor, the local human interest reporter,
etc.?
That seems like the ideal route to go, but I don't want to irritate people &
turn them off to the story idea. So I'm looking for info on the "Care and
Feeding of Media Professionals" from those of you who have done PR.
