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>
> Is it? Is it a one-way street? Is what the candidate
> brings to the company all that matters? Or, should a
> company be interested why the candidate wants to be
> their employee? I wonder ....
>
In a cover letter, you have less than 5 seconds to get the reader to go to
step 2, reading your resume. Perhaps the reader will pass you through as a
viable candidate after that. You want to talk about filling the company's
needs, not your own goals. They are not unimportant, but in a cover letter
they are a liability. At that stage, all the company wants to see is whether
you have the skills and experience it needs.
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