RE: Great piece on marketing collateral

["Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com>]

I too have worked in marcomm on occasion, and have even been known to use a
sentence fragment. Or two. In ad copy.

This is different. Published articles about writing for writers ought to be
well-written.

-- Dan Goldstein

> -----Original Message-----
> From: Gene Kim-Eng [mailto:techwr -at- genek -dot- com]
> Sent: Wednesday, April 28, 2004 10:32 AM
> To: Goldstein, Dan; TECHWR-L
> Subject: Re: Great piece on marketing collateral
> 
> OTOH, over in the "importance of the" thread, someone argued 
> that writing
> as communication ought to parallel speech.  Well, this is how 
> a lot of people
> talk today.  In fragments.  Not sentences.  Go figure.
> 
> Gene Kim-Eng
> 
> ----- Original Message ----- 
> From: "Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com>
> 
> > I chose sentence fragmentation only because I found it to 
> be the article's
> > funniest weakness; there are many others. The article may 
> offer a lot of
> > valuable marketing information, but it is badly written.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ROBOHELP X5 - ALL NEW VERSION. Now with Word 2003 support, Content 
Management, Multi-Author support, PDF and XML support and much more! 

Now is the best time to buy - special end of month promos, including:
$100 mail-in rebate; Free online orientation on content management
functionality; Huge savings on support and future product releases;
PLUS Great discounts on RoboHelp training. OFFER EXPIRES April 30th! 
Call 1-800-358-9370 or visit: http://www.ehelp.com/techwr-l

---
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot-  Visit
http://www.raycomm.com/techwhirl/ for more resources and info.