Re: Great piece on marketing collateral
OTOH, over in the "importance of the" thread, someone argued that writing
as communication ought to parallel speech. Well, this is how a lot of people
talk today. In fragments. Not sentences. Go figure.
Gene Kim-Eng
----- Original Message ----- From: "Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com>
I chose sentence fragmentation only because I found it to be the article's
funniest weakness; there are many others. The article may offer a lot of
valuable marketing information, but it is badly written.
It is written in a very conversational style, just the way you speak - if you are... William... Shatner.
Mike O.
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