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Subject:Microsoft pays dear for insults through ignorance From:oudeis <oudeis -at- tampabay -dot- rr -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 20 Aug 2004 08:50:48 -0400
speaking of knowledge, lack thereof, and editing:
Microsoft pays dear for insults through ignorance
Paul Brown, environment correspondent
Thursday August 19, 2004
nsensitive computer programmers with little knowledge of geography have
cost the giant Microsoft company hundreds of millions of dollars in lost
business and led hapless company employees to be arrested by offended
governments.
The problem has damaged the company's reputation and the "trust rating,"
which is seen as key to keeping the company competitive, has dropped, a
senior Microsoft executive revealed yesterday at the International
Geographers Conference in Glasgow.
In a frank assessment of the company's problems in trying to be a global
player without offending local sensibilities, Tom Edwards, its senior
geopolitical strategist, said employees' lack of basic geography was to blame.
<...> http://www.guardian.co.uk/online/news/0,12597,1286066,00.html
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