RE: Talk about penny wise and pound foolish!

["Stephen Arrants" <steve -at- microbrightfield -dot- com>]

Dick Margulis asks:
> No matter how popular this particular device might be 
> among diabetics, if the cost of running this ad (twice a 
> year!) is less than the cost of answering phone calls from 
> confused users, somebody screwed up somewhere. Either the 
> user interface is so badly designed that even the printed 
> product manual can't help, or the the printed manual was so 
> poorly funded or badly executed that the company had to pay 
> advertising copywriters and art directors to do a better job 
> than their tech writers did.

The instructions for changing the time, date, etc. are well explained 
in the manual.  Unfortunately, many folks misplace the manual.  
Also, the manufacturer receives an extra tax break for "educational" 
advertising, which this advert qualifies as, instead of a "Buy 
this meter because it is Better" advert.
And, if the advert costs more than phone support over the time change
issue, 
so what? The advert for changing the time is also a subtle introduction
to the
meter for folks who may need a replacement for another meter.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

WEBWORKS FINALDRAFT - EDIT AND REVIEW, REDEFINED
Accelerate the document lifecycle with full online discussions and unique feedback-management capabilities. Unlimited, efficient reviews for Word
and FrameMaker authors. Live, online demo:
http://www.webworks.com/techwr-l

---
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- techwr-l -dot- com
Send administrative questions to lisa -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.