Re: How to know whether a person clicked a link in an email

[Dick Margulis <margulisd -at- comcast -dot- net>]

Kathleen and Lou both have raised valid issues concerning the 
relationship between consumers and corporate marketers. However, this 
has nothing to do with the original question, which was value-neutral.

Caroline's original question did not mention consumers--or even 
customers--nor did it mention sales or marketing. She asked about 
verifying that individuals accessed specific documents. There are many 
situations, as has already been pointed out, in which it is desirable or 
necessary to verify this information (controlled documents within a 
company come to mind; but there are others as well). Caroline also said 
nothing about concealing the fact of the tracking. I assumed it was a 
situation where the company policy says everybody has to read the 
document and the tracking feature would be a convenient way to verify 
compliance. Sounds like a good way to implement SOX to me.

When I responded to Caroline, I mentioned marketing because marketers do 
use the technology for all sorts of questionable purposes. I wasn't 
endorsing those uses.

I doubt that I've persuaded Lou or Kathleen, but I think we've all made 
our positions clear at this point.

Dick

Kathleen wrote: