Expanding a Company's Technical Writing Group

[Jennifer_Gidner -at- dom -dot- com]

Dear Techwhirlers,

I've been a quiet voice on this list for 5 years now and I have a question
that I haven't seen addressed very often, so I'm desperately hoping to pool
your years of experience....

I am the senior tech writer of our group (of two).  :-)    I work for a
company of 5,000+ employees.  Ratio sounds a bit off, doesn't it?  Well, we
just got a new boss and he wants to expand our group.  He has asked me to
"make him believe" - come up with a strategy to expand the group.  He wants
to know how it's done at other companies, how does he market us, do we
provide real value, etc.

I'm really at a loss on what to tell him.  In the past, I marketed our
services by standing up in front of directors and project managers and
demonstrating various Help systems and passing out information on the other
types of manuals and user guides that we can produce.  That's pretty much
all the experience I have with that....

Anyway, your help would be GREATLY appreciated!  I am available on or off
list - I'm just looking forward to hearing your ideas!

Thanks so much!

Jen Gidner


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