Re: The New Communication (was Formality going Bye, Bye)

[Al Geist <al -dot- geist -at- geistassociates -dot- com>]

I think we are all of the above...writers, educators, hacks...  Our 
material educates the reader in how to operate or use the product they 
just bought.  It also educates potential customers about the level of 
support they can expect and about the product itself through product 
data sheets, etc.  Our output is also a marketing tool that can be used 
to convince potential customers to buy our stuff instead of the 
competitors.  The audiences may differ, which requires a shift in 
writing styles, but the end result is the same, convince the customer to 
buy the product and keep coming back for more.

--

Al Geist, Geist Associates
Technical Writing, Online Help, Marketing Collateral, Web Design, Award 
Winning Videos, Professional Photography
Office: 802-658-3140
E-mail: al -dot- geist -at- geistassociates -dot- com <mailto:al -dot- geist -at- geistassociates -dot- com>
URL: www.geistassociates.com <http://www.geistassociates.com> (online 
portfolio/resume)

See also:
URL: www.geistimages.com <http://www.geistimages.com> (fine art prints 
for home or office and note cards for all occasions)

"When the situation is absolutely hopeless, you have nothing to worry 
about."
                        Compliments of The Monkey Wrench Gang


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