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It's also about audience - what do they already know and what do they
need/want to know. While there are some excellent cookbooks there are
some that have other things in common with some manuals than the
writing. I'm talking about what might be called 'coffee table' books -
nice to look at but seldom, if ever, just like some manuals I've come
across.
On the audience front there are two that stick out in my mind. Once was
aimed (some time ago) aimed at students and was called something like
Cooking for One. Most cook books are geared towards family
meals/occasions but this was aimed at people on their own with suitably
scaled measurements etc.
The other (more recent) was in response to the fact that more people now
live on their own, TV dinners and the fact that much of the traditional
cookery learning no longer existed. People couldn't do the basics so it
started with the basics (e.g. how to boil an egg, cook potatoes etc. - I
kid you not) right the way through to more complicated recipes.
Damien
Damien Braniff
Sr. Technical Writer
damienb -at- asg -dot- com
Waterfront Plaza
8, Lagan Bank Road
Belfast, N. Ireland BT1 3LR
Tel: +44 (0) 28.9072.3124
Fax: +44 (0) 28.9072.3324
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